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{"id":444,"date":"2021-06-09T13:34:56","date_gmt":"2021-06-09T12:34:56","guid":{"rendered":"https:\/\/wordpress.angelicamyrvik.com\/?p=444"},"modified":"2021-09-09T07:25:27","modified_gmt":"2021-09-09T06:25:27","slug":"tobiasregistret","status":"publish","type":"post","link":"https:\/\/wordpress.angelicamyrvik.com\/tobiasregistret\/","title":{"rendered":"Tobiasregistret &#8211; Kampanj"},"content":{"rendered":"\n<p><br><strong>Om projektet<\/strong><br><br>Uppdrag: Skapa en kampanj med tillh\u00f6rande aktiviteter som g\u00f6r att fler unga m\u00e4n registrerar sig som blodstamcellsdonatorer hos Tobiasregistret.<br><br><a href=\"https:\/\/www.tobiasregistret.se\/\">Tobiasregistret<\/a>, Sveriges register f\u00f6r blodstamceller bad v\u00e5r klass om hj\u00e4lp n\u00e4r de var i behov av ett nyt\u00e4nk kring deras grafiska uttryck f\u00f6r att \u00f6ka registreringen av m\u00e4n 18 &#8211; 35 \u00e5r.<\/p>\n\n\n\n<p><br><strong>Utf\u00f6rande<\/strong><br><br>Vi lade tyngden p\u00e5 att minska kunskapsglappet kring blodstamcellsdonation och \u00f6ka k\u00e4nnedomen om Tobiasregistret hos m\u00e5lgruppen. Eftersom spel \u00e4r ett av unga m\u00e4ns st\u00f6rsta intressen riktade vi oss mot \u201cgamers\u201d. Med hj\u00e4lp av st\u00f6rre gamers p\u00e5 Twitch skulle kampanjfilmer och inl\u00e4gg p\u00e5 sociala medier spridas och driva trafik till kampanjsidan f\u00f6r enkel registrering.<br><br><sub><strong><a href=\"http:\/\/www.jenniferwulff.se\/brobygrafiska\/jagarmed.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Se resultat av kodad websida h\u00e4r<\/a><\/strong><\/sub><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-1024x768.png\" alt=\"\" class=\"wp-image-451\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-1536x1152.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild2-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/Main_7.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-1024x768.png\" alt=\"\" class=\"wp-image-450\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-1536x1152.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild1-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-1024x768.png\" alt=\"\" class=\"wp-image-452\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-1536x1152.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/tr_bild3-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Min roll<\/strong><br><br>F\u00f6rstudie, research, strategi, kampanjfilm, sammanst\u00e4llning av FAQ.<br>Delaktig i sidstruktur, copy, grafisk identitet.<br><br>Verktyg: Figma, After effects<br><\/p>\n\n\n\n<p><br>Skarpt projekt av: Jimmie Nilsson, Malin Sj\u00f6berg, Jennifer Wulff &amp; Angelica Myrvik. <br>Period: 5 veckor, 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hej hall\u00e5<\/p>\n","protected":false},"author":1,"featured_media":613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,4],"tags":[],"_links":{"self":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/444"}],"collection":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":24,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/444\/revisions\/628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media\/613"}],"wp:attachment":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}