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{"id":462,"date":"2021-06-09T14:21:40","date_gmt":"2021-06-09T13:21:40","guid":{"rendered":"https:\/\/wordpress.angelicamyrvik.com\/?p=462"},"modified":"2021-09-09T07:19:44","modified_gmt":"2021-09-09T06:19:44","slug":"naturbyn","status":"publish","type":"post","link":"https:\/\/wordpress.angelicamyrvik.com\/naturbyn\/","title":{"rendered":"Naturbyn &#8211; Platsvarum\u00e4rke"},"content":{"rendered":"\n<p><br><strong>Om projektet<\/strong><br><br>Uppdrag: Med hj\u00e4lp av storytelling, skapa ett tydligt koncept kring ett platsvarum\u00e4rke f\u00f6r att locka m\u00e4nniskor att hemestra.<br><br><a href=\"https:\/\/www.naturbyn.se\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\">Naturbyn<\/span><\/a> \u00e4r en stug och upplevelseby som kan erbjuda en naturn\u00e4ra paus. Byggd f\u00f6r hand, helt utan elektricitet och m\u00f6jlighet till Wi-fi, erbjuds du p\u00e5 riktigt en helhetsupplevelse av \u201cback to basic\u201d.<br><br><br><strong>Utf\u00f6rande<\/strong><br><br>Med fokus p\u00e5 att lyfta den rofyllda atmosf\u00e4ren och avskalade livsstilen p\u00e5 platsen skapades en ny grafisk identitet, en l\u00e4ttnavigerad webbsida samt en brandbook. Med hj\u00e4lp av bild, copy, grafiska element och luftig layout skapades en tydligt inbjudande k\u00e4nsla.<br><br><sub><strong><a href=\"https:\/\/amandadahlgren.se\/naturbyn\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Se resultat av kodad websida h\u00e4r <\/a><\/strong><\/sub><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"875\" height=\"1024\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-875x1024.png\" alt=\"\" class=\"wp-image-469\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-875x1024.png 875w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-256x300.png 256w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-768x899.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-1312x1536.png 1312w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild3-1750x2048.png 1750w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1024x768.png\" alt=\"\" class=\"wp-image-471\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1536x1153.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-2048x1537.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-1024x768.png\" alt=\"\" class=\"wp-image-467\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-1536x1153.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild1-1-2048x1537.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-1024x768.png\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-1024x768.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-300x225.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-768x576.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-1536x1153.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2021\/06\/nb_bild2-2048x1537.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Min roll<\/strong><br><br>F\u00f6rstudie, strategi, bildmaterial, copy. <br>Samt delaktig i sidstruktur, \u00f6vrig grafisk identitet.<\/p>\n\n\n\n<p>Verktyg: Figma, Light room<br><br><br>Fiktivt projekt av:\u00a0 Amanda Dahlgren, Maxine Eddus, Noortje Anoek van Riet &amp; Angelica Myrvik.<br>Period: 5 veckor, 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om projektet Uppdrag: Med hj\u00e4lp av storytelling, skapa ett tydligt koncept kring ett platsvarum\u00e4rke f\u00f6r att locka m\u00e4nniskor att hemestra. Naturbyn \u00e4r en stug och upplevelseby som kan erbjuda en naturn\u00e4ra paus. Byggd f\u00f6r hand, helt utan elektricitet och m\u00f6jlighet till Wi-fi, erbjuds du p\u00e5 riktigt en helhetsupplevelse av \u201cback to basic\u201d. Utf\u00f6rande Med fokus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/462"}],"collection":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":21,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"predecessor-version":[{"id":623,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/462\/revisions\/623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media\/615"}],"wp:attachment":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}