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{"id":64,"date":"2020-06-24T12:51:01","date_gmt":"2020-06-24T11:51:01","guid":{"rendered":"https:\/\/wordpress.angelicamyrvik.com\/?p=64"},"modified":"2021-09-09T07:20:38","modified_gmt":"2021-09-09T06:20:38","slug":"cinnamon","status":"publish","type":"post","link":"https:\/\/wordpress.angelicamyrvik.com\/cinnamon\/","title":{"rendered":"Cinnamon &#8211; Redesign"},"content":{"rendered":"\n<p><br><strong>Om projektet<\/strong><\/p>\n\n\n\n<p>Uppdrag: Redesigna skof\u00f6retagets <a href=\"https:\/\/www.cinnamonskor.se\/\">Cinnamons<\/a> varum\u00e4rke med en ny grafisk identitet, webshop och m\u00e5lgruppsanpassad varum\u00e4rkeskommunikation.<br><br>Cinnamon \u00e4r ett svenskt skof\u00f6retag f\u00f6r fotriktiga skor med stor kunskap om foth\u00e4lsa. De k\u00e4nde att det var dags f\u00f6r ett nytag f\u00f6r deras varum\u00e4rke och ville f\u00e5 en k\u00e4nsla f\u00f6r hur de skulle kunna se ut. <br><\/p>\n\n\n\n<p><br><strong>Utf\u00f6rande<\/strong><\/p>\n\n\n\n<p>Utifr\u00e5n ett omfattande analysarbete landade vi i ett stilfullt och jordn\u00e4ra uttryck som f\u00f6rh\u00f6jde k\u00e4nslan av h\u00f6g kvalitet f\u00f6r att ge produkterna r\u00e4ttvisa. Men h\u00f6ll ocks\u00e5 kvar k\u00e4nslan av ett mindre och personligt varum\u00e4rke. V\u00e5rt fr\u00e4msta m\u00e5l var att f\u00f6rtydliga deras k\u00e4rna \u2013 \u201csnygga skor som \u00e4r bra f\u00f6r f\u00f6tterna\u201d. Resultatet pitchades f\u00f6r kund och mottogs v\u00e4ldigt positivt.<br><\/p>\n\n\n\n<p><strong><sub><a href=\"https:\/\/amandadahlgren.se\/cinnamon\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Se resultat av kodad websida h\u00e4r<\/a><\/sub><\/strong><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_1@2x-1024x731.png\" alt=\"\" class=\"wp-image-308\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_1@2x-1024x731.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_1@2x-300x214.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_1@2x-768x548.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_1@2x.png 1389w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x-1024x731.png\" alt=\"\" class=\"wp-image-324\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x-1024x731.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x-300x214.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x-768x549.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x-1536x1097.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_2.1@2x.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-1024x731.png\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-1024x731.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-300x214.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-768x549.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-1536x1097.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_3@2x-1-2048x1463.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"669\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-1024x669.png\" alt=\"\" class=\"wp-image-245\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-1024x669.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-300x196.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-768x502.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-1536x1004.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/06\/cinnamon3-2048x1339.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"731\" src=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1-1024x731.png\" alt=\"\" class=\"wp-image-322\" srcset=\"https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1-1024x731.png 1024w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1-300x214.png 300w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1-768x549.png 768w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1-1536x1097.png 1536w, https:\/\/wordpress.angelicamyrvik.com\/wp-content\/uploads\/2020\/09\/cinnamon_5@2x-1.png 1736w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Min roll<\/strong><\/p>\n\n\n\n<p>F\u00f6rstudie, bildmaterial, illustrationer.<br>Delaktig i sidstruktur, designsystem, \u00f6vrig grafisk identitet. <br><br>Verktyg: Figma, Photoshop, Illustrator<br><br><\/p>\n\n\n\n<p>Skarpt projekt av: Amanda Dahlgren, Oskar Edvinsson, Nelly Nilsson, Rasmus Togner &amp; Angelica Myrvik. <br>Period: 5 veckor, 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om projektet Uppdrag: Redesigna skof\u00f6retagets Cinnamons varum\u00e4rke med en ny grafisk identitet, webshop och m\u00e5lgruppsanpassad varum\u00e4rkeskommunikation. Cinnamon \u00e4r ett svenskt skof\u00f6retag f\u00f6r fotriktiga skor med stor kunskap om foth\u00e4lsa. De k\u00e4nde att det var dags f\u00f6r ett nytag f\u00f6r deras varum\u00e4rke och ville f\u00e5 en k\u00e4nsla f\u00f6r hur de skulle kunna se ut. Utf\u00f6rande Utifr\u00e5n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,6],"tags":[],"_links":{"self":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/64"}],"collection":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":93,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/posts\/64\/revisions\/625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media\/616"}],"wp:attachment":[{"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.angelicamyrvik.com\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}